Insight into consumer behaviour
The market is constantly demanding new products. A number of them prove to be truly successful, and are the cash cows of the future. However in 90% of the cases, new introductions soon disappear from the shelves once again, with all the negative consequences (not only financially but also reputation damage among consumers and trade partners).
There are many ways in which a product can fail but equally many in which it may be a success. It is therefore essential to test it from all possible perspectives. Darling Delicious offers optimum instruments for integral testing of an innovation. We can do so in various ways, and consult with you to identify the most effective solution at the lowest costs.
Darling Delicious offers two options to try out your product in practice. The first is to market the products in a trend shop, and secondly by means of the Darling Delicious Gooddie Box®. In the trend shop, products are tested in a proper store environment, where people pay real money for new products and subsequently give their reaction to whatever you would like to know. The Gooddie Box® has an international database of participants who are regularly sent new products. They answer 5 questions of your choice.
Darling Delicious helps make your innovation a success. Generally speaking, a maximum of 10% of innovations is successful (i.e. they are still on the shelves a year following their introduction). In our store, your innovation is already on the shelves prior to the market introduction, in order to help you present the product optimally. Following the testing period, we also help you find your way to the shelves.
And so Darling Delicious provides insight into consumer likes (and dislikes). This is absolutely essential for success and profitability of your innovations.